Be the FLY!!!!!

Just imagine the scenario.  You get home on a Friday night after work.  All you want to do is drink a cold beer, kick your feet up on the recliner, and watch the baseball game.  So you get home, slip into something a little more comfortable, you pop open that delicious bottle of Corona, and you sit down to a baseball game.  You grab a snack and all of a sudden when you sit back down there is this annoying flyfly.  The fly is relentless and wont give up.  Every time you try to swat the fly it disappears to reappear somewhere else on your body just seconds later.  This happens again and again and again.  Finally you turn off the tv and leave the room.

Make sure your company is the fly.


Creating an Experience

The POWER of Viral Marketing


Vіrаl mаrkеtіng іѕ a mаrkеtіng ѕtrаtеgу thаt rеlіеѕ on іndіvіduаlѕ rаthеr thаn trаdіtіоnаl саmраіgnѕ tо pass аlоng a mеѕѕаgе tо оthеrѕ. It uѕuаllу rеfеrѕ tо mаrkеtіng оn thе іntеrnеt. Vіrаl mаrkеtіng іѕ ѕо nаmеd bесаuѕе оf thе tеndеnсу for mеѕѕаgеѕ tо uѕе “hоѕtѕ” tо ѕрrеаd thеmѕеlvеѕ rаріdlу, lіkе a bіоlоgісаl vіruѕ. Thе tеrm “vіrаl mаrkеtіng” fіrѕt bесаmе рrоmіnеnt when uѕеd tо dеѕсrіbе a mаrkеtіng саmраіgn fоr thе e-mail ѕеrvісе hоtmаіl. Whеn thе соmраnу lаunсhеd, еvеrу оutgоіng message соntаіnеd аn аdvеrtіѕеmеnt fоr hоtmаіl аnd a lіnk tо іtѕ wеbѕіtе аt thе bоttоm оf thе е-mаіl.

Aѕ реорlе е-mаіlеd thеіr frіеndѕ аnd соllеаguеѕ, thеу wеrе аlѕо аdvеrtіѕіng thе ѕеrvісе. Rесіріеntѕ соuld ѕіmрlу сlісk оn the lіnk аnd ѕіgn thеmѕеlvеѕ uр, аnd аѕ thеу е-mаіlеd frіеndѕ frоm thеіr nеw ассоunt, the mеѕѕаgе spread wіthіn еxіѕtіng ѕосіаl nеtwоrkѕ аnd wаѕ раѕѕеd аlоng wіth lіttlе еffоrt frоm thе соmраnу. Thіѕ еxаmрlе dеmоnѕtrаtеѕ аll thе kеу еlеmеntѕ оf vіrаl mаrkеtіng. Inѕtеаd, іt tаkеѕ аdvаntаgе of еxіѕtіng rеѕоurсеѕ bу mаkіng еvеrуоnе whо uѕеѕ thе рrоduсt аn іnvоluntаrу ѕроkеѕреrѕоn. It еxрlоіtѕ соmmоn bеhаvіоrѕ, ѕuсh аѕ ѕеndіng аn е-mаіl. Vіrаl mаrkеtіng uѕеѕ соmmunісаtіоnѕ networks thаt аrе аlrеаdу іn рlасе.

It іѕ аlѕо a mаrkеtіng саmраіgn thаt wіll rеѕult іn thе multірlісаtіоn оf уоur brаndіng аnd рrоduсt/ѕеrvісе ѕаlеѕ. Aѕ it соntіnuеѕ, іt grоwѕ, аnd grоwѕ wіth уоur lіnkѕ оr mеѕѕаgе аnd nаmе bеіng ѕрrеаd аll оvеr thе іntеrnеt. Thе mоrе lіnkѕ bасk tо уоu (оr rеfеrrаlѕ ѕеnt оut), thе еаѕіеr уоu wіll bе fоund. Inѕtеаd оf “vіrаl mаrkеtіng” уоu mау аlѕо ѕау “оnlіnе рrоmоtіоn thаt rеlіеѕ on уоur mеѕѕаgе bеіng раѕѕеd frоm реrѕоn tо реrѕоn” wіthоut уоur dіrесt іnvоlvеmеnt.

Vіrаl mаrkеtіng іѕ the іntеrnеt tеrm for what hаѕ bееn саllеd “рееr-tо-рееr,” “wоrd-оf-mоuth,” “nеtwоrk mаrkеtіng, “tеll-а-frіеnd”, “rеfеr-а-frіеnd”, “ѕеnd-thіѕ-lіnk” еtс. Fіrѕt rulе оf vіrаl mаrkеtіng іѕ tо mаkе ѕurе уоu hаvе thе bеѕt ԛuаlіtу, bеѕt vаluе рrоduсtѕ tо ѕеll. If уоur рrоduсtѕ аrе gооd, уоur vіѕіtоrѕ wіll bе еnсоurаgеd tо rесоmmеnd it tо thеіr friends, whо оf соurѕе, іn turn wіll fееl соnfіdеnt tо rесоmmеnd іt tо thеіr frіеndѕ, еtс. And thе руrаmіd іѕ slowly ѕtаrtіng to buіld uр.

If уоur рrоduсt іѕ gооd аnd саrrіеѕ vаluаblе іnfоrmаtіоn, уоu mау nоt need tо ѕtіmulаtе your vіѕіtоrѕ bу оffеrіng аnу kіnd оf reward. In mоѕt саѕеѕ, hоwеvеr, уоur аrmу оf ‘wоrd оf mоuth’ mеѕѕеngеrѕ wіll wоrk hаrdеr аnd grоwth wіll fоllоw a ѕtеереr сurvе, іf thеrе іѕ a rеwаrd ѕуѕtеm іmрlеmеntеd. Gіvе аwау рrоduсtѕ or ѕеrvісеѕ аnd еnсоurаgе уоu vіѕіtоrѕ tо recommend уоu оn tо оthеrѕ.

Vіrаl mаrkеtіng іѕ wіdеlу uѕеd bесаuѕе іt саn wоrk wоndеrѕ tо a сеrtаіn buѕіnеѕѕ. Aѕ lоng аѕ thе buѕіnеѕѕ оwnеr knоwѕ thаt thеrе іѕ a unіԛuе ѕubѕtаnсе tо hіѕ рrоduсt оr ѕеrvісе, thеn іt іѕ аll uр tо thе customers tо tаlk thе tаlk аnd wоrk thе wоrk. Mаrkеtіng, thеrе аrе аlѕо ѕоmе ріtfаllѕ thаt уоu ѕhоuld аvоіd ѕо уоu саn rеар thе аdvаntаgеѕ оf vіrаl mаrkеtіng tо thе fullеѕt. In vіrаl mаrkеtіng , уоu hаvе tо bе аt thе rіght рlасе аt the rіght tіmе. Yоur mаrkеtіng wіll dеtеrіоrаtе іf уоu dо nоt rеѕеаrсh оn your nісhе аnd thе mоvеѕ tо tаrgеt thаt nісhе.


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But we’ve always done it this way…….

Have you ever heard someone at a company that you worked for say this?  We’ve always done it this way therefore, we can’t change now.  One thing that can totally crush a company is to continue doing things the way that you always have.  Is your company innovative?  If your answer is no then that really needs to change.


  1. (of a product, idea, etc.) featuring new methods; advanced and original.
    “innovative designs”
    • (of a person) introducing new ideas; original and creative in thinking.
      “an innovative thinker”


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Dont Throw Out Your Brand

               A few years ago I attended the wake for the sister of a good friend of mine.  Well the local funeral home where she was laid out had some wonderful mints in a bowl by the entrance.  I looked at the mints and the logo for the funeral home was on the wrapper.  As I put the mint in my mouth I threw out the wrapper with this company’s logo.

               A few days later I started to think about companies and their brands.  What do you use to help promote your brand?  Your brand is your image to the world and part of that brand is your logo.  Please don’t throw out your brand like in the example of the mints.  Let us know how we can help in promoting your brand and getting your logo out in the community.

Wishing you and yours a Happy Thanksgiving

Ryan Quinn


Social Media Strategy Tips
by Christine Schweickert

As technology changes, so is the way we use social media.  Whether you are reading the news, looking for a new fashion tip, or searching for a particular product, about 50% of us use social media to get answers.  Plus – 14% are sharing ideas and deals they find via social media.  If you don’t have your social media strategy on point, you are certainly losing market share to those who do.

Calendar Strategy

First, you need to start with a social media calendar which provides a proactive approach for what you need to communicate effectively to your audience. Some social strategies can take weeks and most can take several months of planning to captivate and audience.

First, determine what resonates with your audience.  In order to understand what content is most absorbed, and if it’s the right content, you need analytics.  For instance, you may have an advertising campaign that that is unique to a certain market.  Analytics will play a huge role here in determining the “who” but also when to schedule the post, frequency, and which outlets are most effective.  Start by running an A/B test through twitter, Facebook, or Instagram.  If your post on twitter gets no likes but your Instagram photo gets 1,000, you know where to target your audience.

 Social Media Outlets

Twitter, Facebook, Instagram, etc. all have the potential to reach your targeted audience but in different ways.  Twitter users like fast, consumable content while Facebook users may like more in-depth, granular information with a redirect to additional information like a blog post.  Using multiple platforms to get your message out is critical since you have different demographics on different outlets. They key to success is determining who to reach where goes back to analytics and utilizing data brokers to capture your key audience.

#Hashtag Campaigns

One of the most important parts of a strong social media strategy is being aware and understanding trending hashtags as well as creating your own to start a social media trend that is relatable and can be shared.  One of the most recent successful hashtag campaigns was #ShareaCoke which caught on in a hurry and is still trending today. This campaign by Coka-Cola will most likely continue to trend for quite some time.  This is because they know their audience and created a campaign around what their customers want.

Another way to get your campaigns out to the right audience is to utilize Pay-Per-Click (PPC) advertising.  Because this can get tricky if you are not familiar with keywords and SEO, you can utilize sources known as data brokers like Datalogix who can compile data and demographics like geographical location, age, and type of media outlet a consumer is using.

In the end, you must have a plan if you want to grow and maintain a successful business utilizing social media.  There is a lot of competition in this space and with technological advances becoming ever dynamic, businesses must learn to adapt to these types of strategies in order to remain profitable.

csChristine Schweickert
Marketing Manager
Christine has over 10+ years marketing experience for B2B, B2C and eCommerce.


Source: Your Social Media Strategy

4 Ways to NOT be a Motivation KILLER!!

Quite often when working for a large corporation, there are various levels of bureaucracy can be a motivation killer.  When employees start making dampening statements like “but that’s the way we’ve always done it”, you start to question what your company needs to do in order to change this mindset.  In order to change this perception, you first must understand the reasons why an employee(s) would make such statements.
What Happens if You Don’t Kill the Motivation Killer Mentality:
1.      Customer Loss: Having low motivation causes your company to lose business and potentially customers.  When your employees don’t feel like they are appreciated they will not go above and beyond to help the customer. When your employees don’t feel appreciated your customers also will fail to feel your appreciation.
2.      Loss of Empathy: The second reason is that your employees will fail to have empathy for the customer.  A prime example of this is when a friend of mine recently contacted her cable provider to find out why her internet was running so slow.  The customer service rep made it quite obvious that she didn’t care to help by using a scripted answer for a unique problem.  There was no apology for the inconvenience or letting my friend know that she understood her frustration.  When your employees have empathy it’s obvious they care about putting the customer first.
3.     Lack of Leadership:  Quality leaders drive a corporation to the next level.  If your leaders have the ability to encourage their employees to work harder than your company will continue to prosper.  A great leader in a company will then create even more quality leaders.  One of the measures of someone being a true leader that status doesn’t matter. The employees that operate at the bottom have the same valuable input as those at the top.  You’ll also know you have a great leader when all the employees on a team want to work hard for that person.  One of my favorite leaders was a director I had in IT sales.  He treated everyone the same and sought out and valued the opinion of the entire team.  Because of his direction and guidance, it became the best team I have ever worked on and with that, I worked harder for him than any other team.
4.      Salary: The last motivation killer is probably the most important.  We show up each morning and are present for 40 hours a week for one thing – a paycheck.  In order to motivate employees is by paying them what they are worth. An associate that feels they are paid a comparable salary to industry standards will undoubtedly help drive your business.     Be cognisant of your employee’s talents and ensure you have people in the right roles.  If both your customers and employees are happy they both will become very loyal.motivation2

The Top 3 Reasons to Treat your customers like Tony does!

The top 3 reasons to treat your customers like Tony does

               Each morning before I get to the office I stop at the Safeway store on Scottsdaleroad near Shea.  Each morning I go and get my bananas for breakfast and my salad for lunch.  Then when I go to check out I always look for Tony.  Tony is just one of those employees that is just sincerely nice and you can tell he loves working with people.  He is the reason that I go out of my way and sometimes am totally ok with paying a little bit more.  Every time you go Tony makes you feel welcomed and he provides a great customer experience.  The kindness that Tony exudes isn’t fake or forced- he is just a really genuinely great guy.  So I decided to make this blog dedicated to him and the other great employees of Safeway.

1.      Customer loyalty

Each day when I go to Safeway for my breakfast and lunch I am greeted and feel like my business is appreciated.  My very small amount of money isn’t exactly making Safeway a wealthy corporation.  But just imagine if each customer felt the way I did about my experience with Safeway.  Customer loyalty is my #1 reason why you should provide unparalleled customer service.  If each of your customers feels like they are your only customer you’re going to have a very high quality and high caliber corporation.  The value that you are presenting is more important than cost.

2.       A Happy Customer is your best marketing

Dan Tyre who works for Hubspot talks about the concept of sales + marketing (smarketing).  In the case of Safeway their happy employees such as Tony are both sales and marketing.  Tony will tell me about a deal that they have on something and many times I’ll return that evening to pick up that product.  Also I’m writing this blog at no cost to Safeway explaining my great experience shopping in their Scottsdale location.  What better marketing can there be?

3.      Customers know you care

Have you ever been to a store where it was quite obvious they didn’t care one bit about you buying from them?  What did you do in that case?  When you get excellent customer service as a consumer you will tell the people you know and they will then become loyal customers.  It’s like a positive chain of events. When the customers know that you sincerely care about them and their business they become loyal and happy.

Treat your customers like gold.  They are the reason you are in business.  I would like to say thank you to any of my customers who have bought promotional products through  Please let me know what you would like to see in the next article.

My warmest Regards,

Ryan Quinn


Who is your Daddy and what does he do?

In the movie “Kindergarten Cop” Arnold Schwarzenegger’s character asks a group of kindergarteners about their father.  His ultimate goal was to try to figure out which kid was the son of a criminal.

As a person in marketing your job is to identify who your company and  your customer is and what do they need.  This isn’t always the easiest task.  You’ll need to understand your customer, their needs, how you can help, and who your competition is.

A few months back a customer reached out to me and wanted some information on tote bags, the price, and their sizes.  After providing several different sizes I asked why the size was so important.  This incredibly wise and experienced marketer informed me that her desire was for the bags of their competitors to fit inside her bag at a tradeshow.  What ways of promoting your brand can we help you with?  Are you thinking “outside the bag”?  We love helping people find new and unique ways of having their logo seen.  Make it an awesome day.


Ryan Quinn