When you think of marketing what do you think? Marketing includes and is certainly not limited to print, social media, word of mouth, and many other forms. But your company doesn’t have to be limited to just those areas. Why not create a marketing event?
A company in Scottsdale was looking to have a large concert to promote their business. When I sat down with the owner I asked him what some of his goals were in hosting such an event. The owner wanted to have a fun event where his company’s brand was displayed prominently at different times of the event. So we came up with a plan to maximize the amount of times the guests were to see his brand.
When the guests first arrived they were greeted with some very large banners welcoming them to the concert. Once in the gates the customers were then greeted by very friendly staff all wearing shirts displaying the brand’s logo. At their seat was a first class brochure with information about the company hosting the show. Also each concert goer received an RFID bracelet. When the music changed so did the color on their light up bracelets. The crowd went absolutely crazy upon the changing colors for their wrist bands. Then finally at the end of the concert the staff was there to thank the concert goers for attending and answer any questions. The owner received numerous compliments on the event and hopes to double the number of attendees next year.
How can blackpantspromotions.com help create an event for your customers?
Check out our light up RFID bracelets to add color and excitement to your next event
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