Just imagine the scenario. You get home on a Friday night after work. All you want to do is drink a cold beer, kick your feet up on the recliner, and watch the baseball game. So you get home, slip into something a little more comfortable, you pop open that delicious bottle of Corona, and you sit down to a baseball game. You grab … Read More Be the FLY!!!!!
When you think of marketing what do you think? Marketing includes and is certainly not limited to print, social media, word of mouth, and many other forms. But your company doesn’t have to be limited to just those areas. Why not create a marketing event? A company in Scottsdale was looking to have a large concert to promote their business. When I sat … Read More Creating an Experience
Vіrаl mаrkеtіng іѕ a mаrkеtіng ѕtrаtеgу thаt rеlіеѕ on іndіvіduаlѕ rаthеr thаn trаdіtіоnаl саmраіgnѕ tо pass аlоng a mеѕѕаgе tо оthеrѕ. It uѕuаllу rеfеrѕ tо mаrkеtіng оn thе іntеrnеt. Vіrаl mаrkеtіng іѕ ѕо nаmеd bесаuѕе оf thе tеndеnсу for mеѕѕаgеѕ tо uѕе “hоѕtѕ” tо ѕрrеаd thеmѕеlvеѕ rаріdlу, lіkе a bіоlоgісаl vіruѕ. Thе tеrm “vіrаl mаrkеtіng” fіrѕt bесаmе рrоmіnеnt when uѕеd tо dеѕсrіbе a … Read More The POWER of Viral Marketing
Have you ever heard someone at a company that you worked for say this? We’ve always done it this way therefore, we can’t change now. One thing that can totally crush a company is to continue doing things the way that you always have. Is your company innovative? If your answer is no then that really needs to change. in·no·va·tive ˈinəˌvādiv/ adjective (of … Read More But we’ve always done it this way…….
A few years ago I attended the wake for the sister of a good friend of mine. Well the local funeral home where she was laid out had some wonderful mints in a bowl by the entrance. I looked at the mints and the logo for the funeral home was on the wrapper. As I put the mint in my mouth I threw … Read More Dont Throw Out Your Brand
Quite often when working for a large corporation, there are various levels of bureaucracy can be a motivation killer. When employees start making dampening statements like “but that’s the way we’ve always done it”, you start to question what your company needs to do in order to change this mindset. In order to change this perception, you first must understand the reasons why an … Read More 4 Ways to NOT be a Motivation KILLER!!
The top 3 reasons to treat your customers like Tony does Each morning before I get to the office I stop at the Safeway store on Scottsdaleroad near Shea. Each morning I go and get my bananas for breakfast and my salad for lunch. Then when I go to check out I always look for Tony. Tony is just one of those employees that … Read More The Top 3 Reasons to Treat your customers like Tony does!
In the movie “Kindergarten Cop” Arnold Schwarzenegger’s character asks a group of kindergarteners about their father. His ultimate goal was to try to figure out which kid was the son of a criminal. As a person in marketing your job is to identify who your company and your customer is and what do they need. This isn’t always the easiest task. You’ll need to … Read More Who is your Daddy and what does he do?